Value proposition, competitive positioning, and ideal customer profiles your agent can use.
The Company tab teaches Expertise about the business you sell for. Where the Me tab is about how you sell, this is about what you sell and who you sell to.
Company
- Your organization name and website
- A concise description of what your company does
- Your competitive positioning, including who you compete with and why you win
- Used whenever Expertise describes your company or handles a competitor objection, so the response reflects your actual positioning
ICPs
- Where you define your ideal customer profiles, and you can add as many as you need
- Each profile includes:
- The segment name
- A short description of who the customer is
- The firmographics that define a good fit
- The pain points they're likely feeling
- The buying triggers that signal it's the right moment to reach out
- Once set, Expertise uses your ICPs across prospecting, qualification, follow-ups, and signal detection