Expertise AI Knowledge Base

Misc: Setting up HubSpot Form x Expertise AI two way sync

Last updated on March 11, 2026
 
ℹ️
Just connecting the expertise ai integration is enough. It will automatically create the HubSpot property ‘Expertise AI Conversation ID’
💡
All the conversation, activity data will be synced to HubSpot as well!
notion image

Transcript

0:00 Hi, this is Tommy. In this video, I will show you how to set up your HubSpot form and Expertise AI so that whenever a visitor fills out a HubSpot form on your Expertise AI site, a two-way sync happens. That means both HubSpot and Expertise AI will receive the lead information.
0:30 They will stay synced. First, log in to the Expertise AI dashboard. Second, go to the Integrations page and make sure your HubSpot integration is connected.
0:48 Next, go to HubSpot. Go to Forms and choose a template or an existing form.
1:15 The only thing we need to add here is a field. Add a single-line text field. We also need a contact property. If you have connected your chatbot to Expertise AI and have already synced some leads, you should be able to find this property in HubSpot.
1:54 If not, you can manually create this contact property. The name needs to match exactly, and the internal name needs to match exactly.
2:11 Okay, for, uhm, uhm, for, for authentic reason, we want to make it a hidden field, so that, like, people, uhm, the, the client who, feel this form doesn't hear this, doesn't see this field.
2:31 Okay, Get a link. Okay, let's go back to our Expertise AI. Click on playbooks. Let's create a book meeting playbook.
2:47 Okay, let's just call it BookingMeeting. Okay, nice, our playbook is created. We actually don't need, uhm, like all the previous steps, uhm, to, you know, to show this, uhm, to show the Hubswap form, we just need this.
3:23 Okay, you just, uhm, we just paste the Hubswap form share link here, click on save. Okay, let's try This Yes, you can see this, uhm, just pretend to be a, pretend to be a, uhm, to be a visitor.
4:10 My name is Tommy, my last name is Shu, Helpful Form. Let's do it. Okay. Submit. Click on Submit. Okay, the form has been submitted.
4:21 In this case, we have already, uhm, a two-way sync has been triggered in the background. You will be able to see in this lead table/
4:33 Um, this is, this came into our lead table. Uh, we have, we have collected this lead because they have failing the Helpful Form.
4:43 So this conversation, okay, here you can see if we, um, if a visitor is not identified, it would just be like a visitor and then some random code.
4:57 But now we, this, this visitor has failing the HubSpot form. So you would be able to see, okay, this is, um, this visitor's name is associated with everything.
5:11 Yes, we can see this, uhm, this is a, yes, so that's it for the video, thank you for watching.