HubSpot Form Attribution Setup (Step-by-Step)
Step 1: Go to HubSpot
0:00
Log in to your HubSpot account.
Step 2: Create a New Contact Property
0:24
Go to Contacts → Edit columns → Create a property.
- Name the property (example:
ExpertiseAiForm)
- Set the field type to Single-line text
Step 3: Save the Property
0:51
Click Continue to create the property.
Copy the internal property name — you’ll need this later.
Step 4: Open the Form
1:01
Navigate to Forms and open the form you want to track attribution for.
Step 5: Add a Hidden Field
1:18
Add a Single-line text field to the form.
1:34
Connect this field to the property you just created and mark it as Hidden.
Step 6: Update the Form and Get the Share Link
1:42
Review and update the form, then copy the shared form link.
Step 7: Add Attribution via Query String
2:39
Open the shared form link.
2:50
Add a query string to the end of the URL using the internal property name:
?Expertise.FormAttribution=true
3:02
Save the updated URL.
Step 8: Submit the Form
3:16
Open the form using the updated link.
The hidden field will not appear, but it will be populated automatically on submission.
Step 9: Verify Attribution in Contacts
4:24
Go to Contacts in HubSpot and open the newly created contact.
4:30
Confirm that the attribution property is set to
true.